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Digital Marketing Course & Internship

In Cape Town or Lisbon.
No experience required.
iX programs abroad have been suspended for Summer 2020. Check out our online programs instead.
Check out iX Remote

Digital is always in demand.

Today's digital marketers work at the intersection of creativity, planning, and technology. Not only do they create tech-driven marketing strategies, but – because of their ability to glean insights from real-time data – they also help drive business and product innovation. Digital marketing can be incredibly useful in a wide variety of careers. From business and entrepreneurship, to journalism and advertising, the digital marketing skill set will teach you how to effectively channel your message online using modern tools and best practices.

Grace Petrosini, iX 2019 Alum
Student at the University of Notre Dame
"iXperience is an amazing opportunity to meet new people, enjoy life in a new area of the world, learn and develop new skills, and try your hand in an industry you didn't think you would have the chance to work in."

iX alumni across our courses have gone on to work at

Applications open soon.

A skills bootcamp with expert instruction.

Learn the latest in Digital Marketing. Empower yourself to create real-world value.

Digital Marketing Fundamentals

Core components of a business, segmentation within the market, identification of key audiences, target personas with a customer empathy map. Map results back to channels and the consumer journey. Implement key metrics like return on investment (ROI), customer acquisition cost (CAC), and lifetime value (LTV).

Tracking, Action, and Analytics

The role of various digital channels for a business and its customers. Differences between broadcast, direct, and social channels. Search Engine Optimization (SEO) strategy, SEO tactics for web content, click bidding, bid management, and budgeting. Dive into the basics of Google Analytics to measure your campaign performance.

Brand and Social Media Management

Create a social ad campaign for Facebook, Twitter, and/or Instagram. Produce a strategy that outlines key messaging, content mapping, distribution, and measurement. Measure the impact of your campaigns using a suite of actionable metrics.

Dave Duarte
Founder, Treeshake & World Economic Forum Global Leader
"Digital Marketing is becoming absolutely ubiquitous, and so experience design is emerging as the organizing discipline of the field. It’s becoming both more technical and more creative. So for example, we need amazing design and storytelling that is powered by data. AI is having a massive impact on all of this, as we’ll demonstrate on the course."

Apply your new skills in an internship.

Our internships are different from the usual. Instead of leaving you on your own, we provide you with daily support and occasional classes to cover additional material. That means you'll be able to create huge value in a short time—all of which you can add to your resume to show future employers.

This is the first session of Digital Marketing, so we've included examples of internships from other courses.

Aerobotics

Cape Town

A Cape Town-based data analytics company that uses aerial imagery and machine learning algorithms to optimise crop performance for farmers.

Denk Fabrik

Berlin

Berlin-based company DenkFabrik works on the adoption of blockchain technology in the real world through blockchain education and consulting.

José de Mello Saúde

Lisbon

A multi-billion euro healthcare company that manages over a dozen public and private hospitals in Portugal.

Edge Growth

Cape Town

A capital fund with $100M under management, targeting investment into the SME sector and focused on creating impact in South Africa.

NextBigThing

Berlin

Next Big Thing is an Internet of Thing (IoT) company, offering a complete framework for the acceleration of IoT ventures.

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Working with so many talented and driven students made for an incredible learning experience. iXperience inspired me and sparked my passion for design.

Sarah Schachman, iX Alum from Harvard, now Senior Designer at Shopify

Thoughts
from our alumni.

Phoebe Brown
Princeton Class of 2016

For me, iX presented a world of opportunities I hadn't yet considered. Learning about a new industry, exploring an incredible country, embarking on exhilarating adventures, and getting hands-on experience in an internship, made for an unbelievable summer.

Stanley Zuo
NYU Class of 2017

iX meant developing a new skill with a new group of people. It meant broadening my horizons and taking a risk to step out of my comfort zone. Mostly importantly, iX meant challenging myself both mentally and physically to push my boundaries.

Grace Petrosini
University of Notre Dame Class of 2021

iXperience is an amazing opportunity to meet new people, enjoy life in a new area of the world, learn and develop new skills, and try your hand in an industry you didn't think you would have the chance to work in.

Max Martin
Yale Class of 2018

iXperience was a one-of-a-kind learning and cultural immersion. I gained experience and knowledge both inside and outside of the classroom in ways I never had before. I can now say that I have incredible new skills and have used what I learned to make an impact at a start up company in Cape Town.

Dates and availability for Digital Marketing.

iX Abroad Program

Session 1
-

Applications closed for 2020

Session 2
-

Applications closed for 2020

How the Abroad program works
iX Abroad Program

Session 1
-

Applications closed for 2020

Session 2
-

Applications closed for 2020

How the Abroad program works

Applications for Summer 2020 are closed.

Be the first to know when our programs re-open.