Today's digital marketers work at the intersection of creativity, planning, and technology. Not only do they create tech-driven marketing strategies, but – because of their ability to glean insights from real-time data – they also help drive business and product innovation. Digital marketing can be incredibly useful in a wide variety of careers. From business and entrepreneurship, to journalism and advertising, the digital marketing skill set will teach you how to effectively channel your message online using modern tools and best practices.
Includes industry insights, a detailed course and program outline, and more.
This is the first session of Digital Marketing, so we've included examples of internships from other courses. Note that our partner companies and projects may change from year to year.
Digital Marketing is becoming absolutely ubiquitous, and so experience design is emerging as the organizing discipline of the field. It’s becoming both more technical and more creative. So for example, we need amazing design and storytelling that is powered by data. AI is having a massive impact on all of this, as we’ll demonstrate on the course.
I had no idea what digital marketing even meant at the beginning of this course, and now I am performing backlink and site audits for Accenture and feel like I have gained a wealth of information that I plan on using in my work for my company, OODA Loop. I would not offer to do SEM/SEO for this company if I did not feel confident on the topic.
This program has helped me grow to be a great digital marketer even within a few weeks. I am confident in my abilities within this field and I owe it all to them.
The course is as intense as a college course, and gives a lot of concrete, actionable knowledge in the field. It was great to pair this knowledge with an internship matched up with you!